Twitter is a great business tool when used in the right way, User have mentioned declines in re-tweets and likes of their tweets when marketing, especially since the arrival of rival platforms like Instagram and Snapchat for instance.
Articles in Category: Twitter
Twitter is the perfect platform to bring together a like-minded community and none more so than your work mates. With the option to group them into a list, you can if you choose follow their every move on Twitter and again if you choose react to their tweets.
But be mindful of the business versus personal aspect that comes with following your work friends on any social site. Your work place will always form groups or relationships that could in the future leave you in a precarious position and often following work friends can lead to serious questions like “why haven’t you followed me back? Or why have you liked her post and not mine?”
Twitter for a business is great, especially at engaging with customers when your product or services hasn’t quite gone to plan. Businesses often have designated customer accounts to allow customers to voice their anger or ask for help (which keeps negativity away from the main account whilst servicing the needs of their customers).
A good example is from the recent ‘Beast From The East’ snowstorm that affected the UK. Storm Emma brought a vast amount of snow and disruption to many towns and cities, but it wasn’t the snow but the ice that caused the chaos. Many pipes were frozen and damaged several main water pipes causing no water for thousands of houses.