If you want to make your marketing rock then the #hashtag could be the answer. You’ve seen them in tweets, posts, pins and other content driven marketing as a way of increasing the reach and creating more opportunity.
Articles in Category: Social Media
Creating content on social media can be hard especially when it comes to what to write and why you would write it in the first place. We suggest looking at 4 key points to help you start creating content that your audience would want to see (mainly as it’s all designed with them in mind)
There is no doubt over the years that marketing and especially online marketing has changed. As more and more people change their habits and become more open and social, businesses are finally able to attract mass audiences without the hard sell.
Marketing your business online is sometime a challenging part of your plan, having the knowledge on how to create good content or when best to use that content for example will inevitably have an impact on your results.
Email marketing is still a major part of marketing your business but with contacts receiving more and more emails it’s time to re-think your plan. Even if you have a 100% organic list with 100% permission you can still struggle to have a healthy open rate if you aren’t planning your emails in advance.
Planning will help you monitor, test and measure what works and what doesn’t to allow you to have the very best ROI when sending emails.
Whether you are new to social media or have been using the endless amounts of platforms for a while you must take the time to re-view your brand identity.
on Thursday, 12 October 2017. Posted in Social Media
We’ve seen voting on plenty of platforms over the years, but it seems Facebook are looking at trying their hand at down voting (Thinking YouTube and Reddit as prime examples)
Down Voting in this instance is the ability to hide comments whilst giving you the opportunity to report the user for offensive, misleading or off topic comments.
Failing to plan is planning to fail and this is certainly true when considering online marketing. Blindly using social media means that you’ll never be able to truly measure the results good or bad!
Twitter is the perfect platform to bring together a like-minded community and none more so than your work mates. With the option to group them into a list, you can if you choose follow their every move on Twitter and again if you choose react to their tweets.
But be mindful of the business versus personal aspect that comes with following your work friends on any social site. Your work place will always form groups or relationships that could in the future leave you in a precarious position and often following work friends can lead to serious questions like “why haven’t you followed me back? Or why have you liked her post and not mine?”
Being creative or trying to find new content that is relevant to your target audience can be time consuming and often a reason businesses don’t post often enough. This is especially true for businesses that have one product or service to offer.
There is one tactic that might just save you time and put you directly into your potential target customers path. It’s a tactic so simple yet barely any businesses use it and that’s “to use Google search exactly as your customers would”.
We all want to build our brand fast so that we have more customers than we ever dreamt of but is this realistic?
Building a brand will convert readers into fans and we all know that fans hold the key in getting more sales and better business revenues!
Following the crowd will certainly not help you build a brand fast but instead look to these 8 tactics that will give your audience a better experience than with your competitors: -
For those new to GIF’s, they are in marketing terms an animated piece of content that can run for a length of time and can be looped or stopped as you request. GIF’s are great for grabbing attention and engagement; you already know the importance of standing out on busy timelines so using GIF’s is a real win/win.
SEO is still the number 1 area that businesses want to conquer when it comes to online marketing. The desire to be on page one because they see the benefits of a customer finding their site first is always pleasing to see, but not all businesses are prepared to invest the energy, time and money needed to ‘play the game’.
For businesses that think SEO companies simply click a button or switch around a few keywords, which couldn’t be further from the truth. The fact is that SEO has to be a continuous tactic regardless if you are number 1 on page 1 or number 4 on page 10.
Marketing has moved up another level over the past year due mainly to personal marketing. Personal marketing in this instance is not just about finding people who live in a certain town or want a certain product or service but now it’s about the ‘would likes’ and the ‘add on’ that matters if you want the best ROI on your marketing.
Spring is here and change is in the air, you may of noticed more light, more sunshine and a general better overall feeling to the month. Take the chance to start spring the right way by investing time into your online accounts to see what the status is of you using them versus not needing them any longer.