5 Tips For Improving Your Email Open Rates
Email marketing is still a major part of marketing your business but with contacts receiving more and more emails it’s time to re-think your plan. Even if you have a 100% organic list with 100% permission you can still struggle to have a healthy open rate if you aren’t planning your emails in advance.
Planning will help you monitor, test and measure what works and what doesn’t to allow you to have the very best ROI when sending emails.
Here are 5 key areas to consider: -
1. Keep The Title Short!
You only have a few words before the contact stops reading, keeping the message short means they know exactly what the email is about in the least possible time.
2. Use A Name That People Are Used To
Emails that use the same familiar account tend to be opened more as they are trustworthy and the person opening them has a relationship with the account name.
3. Use The Personalised Tokens
Emails normally allow you to use personalization, Using key details in your titles and subtitles (normally name or business for example) attracts the contacts attention and improves open rates.
4. Use Segment Lists
Sending the right email to the right people is a must, so segment your users into lists that they have shown an interest in. This way they are getting emails they are interested in and are more likely to open.
5. Do What The Title Tells Them In The Email
A quick way to lose an audience is by using a misleading title that when opens the email is different to the title. The contact will feel misled and may not open up future emails.
Too many business mass mail or don’t plan emails so the user receives something that they never asked for or has no relevance. Planning out your email strategy and splitting connections into separate lists will not only keep you focused but will also make sure the contact receives the right information.
So Are You Ready To Start?
Think about how you can build up a great email database, one that really wants to connect with you and one that is happy to hear from you. As well as you making a good marketing strategy you need to build a strategy to keep the followers subscribing.
About the Author
I love everything to do with online marketing and social media, I've spent years working with different sized businesses and various industries to build awesome brands, highly engaged audiences and of course generate leads. I love that every person/ business is different and that everyone has a different challenge that they want to overcome, I love even more that I can help them!
There are 4 things you need to be successful online: an open-mind, a plan, consistency and a test & measure mindset! There are millions of potential customers out there that you just haven't met yet and online will certainly get you there. It's just the best journey!
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