Email marketing is still a major part of marketing your business but with contacts receiving more and more emails it’s time to re-think your plan. Even if you have a 100% organic list with 100% permission you can still struggle to have a healthy open rate if you aren’t planning your emails in advance.
Planning will help you monitor, test and measure what works and what doesn’t to allow you to have the very best ROI when sending emails.
Businesses have always looked to increase their email database as a way of having a continuous marketing list but are the contacts in your list useful to you. It may be ‘impressive’ to see large amounts of contacts but if only a small percentage are responding then of what use are they to you?
Believe it or not Email Marketing is far from over, it is one of the few outbound methods that still can work, but only if you know how! Email marketing is about recognizing that your end user (the person you are sending to) actually wants the information you are sending them.