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There is no doubt over the years that marketing and especially online marketing has changed. As more and more people change their habits and become more open and social, businesses are finally able to attract mass audiences without the hard sell.
Believe it or not Email Marketing is far from over, it is one of the few outbound methods that still can work, but only if you know how! Email marketing is about recognizing that your end user (the person you are sending to) actually wants the information you are sending them.
There is no doubt that Instagram has increased massively over the years and with Instagram being owned by Facebook it really is time to get on-board. For those new to Instagram this is a social media platform that is based around photos and images which also make great use of the hashtag.
There seems to be a more and more content being produced and savvy businesses are starting to produce great content to a really drilled down targeted audience. Content is a cost of your time and enthusiasm can waver especially as results aren’t what was hoped for in the first place. But what about looking at content that you have already created? The big question is: –
Not In Actual Food But In Social Media!
Social proof is that connection between your products and what others say about them. You can have the best restaurant, the best car, the best mobile phone but the consumer is likely to have reviewed your product in advance and if people are saying negative things about you then sadly you’ll lose the business.
Businesses have always looked to increase their email database as a way of having a continuous marketing list but are the contacts in your list useful to you. It may be ‘impressive’ to see large amounts of contacts but if only a small percentage are responding then of what use are they to you?
LinkedIn is already an established platform for professionals but how do you maximise your time and generate connections that are likely to buy from you? The answer is by creating a LinkedIn Community.