Welcome to our most recent blogs! If you take a look below you will find articles on how to improve your SEO to the latest in digital marketing news. Subscribe to our weekly blog below to receive the newest content straight to your inbox every week!
Marketing has moved up another level over the past year due mainly to personal marketing. Personal marketing in this instance is not just about finding people who live in a certain town or want a certain product or service but now it’s about the ‘would likes’ and the ‘add on’ that matters if you want the best ROI on your marketing.
We’ve seen voting on plenty of platforms over the years, but it seems Facebook are looking at trying their hand at down voting (Thinking YouTube and Reddit as prime examples)
Down Voting in this instance is the ability to hide comments whilst giving you the opportunity to report the user for offensive, misleading or off topic comments.
For those new to GIF’s, they are in marketing terms an animated piece of content that can run for a length of time and can be looped or stopped as you request. GIF’s are great for grabbing attention and engagement; you already know the importance of standing out on busy timelines so using GIF’s is a real win/win.
Most businesses use LinkedIn as a great lead generation tool to bring in new opportunities, new relationships and of course new leads. But did you notice the changes that LinkedIn made in 2017?
These updates might just change the way you use LinkedIn or might be a great addition to your toolkit. Here are 6 changes that happened in 2017: -
Twitter is the perfect platform to bring together a like-minded community and none more so than your work mates. With the option to group them into a list, you can if you choose follow their every move on Twitter and again if you choose react to their tweets.
But be mindful of the business versus personal aspect that comes with following your work friends on any social site. Your work place will always form groups or relationships that could in the future leave you in a precarious position and often following work friends can lead to serious questions like “why haven’t you followed me back? Or why have you liked her post and not mine?”
Being creative or trying to find new content that is relevant to your target audience can be time consuming and often a reason businesses don’t post often enough. This is especially true for businesses that have one product or service to offer.
There is one tactic that might just save you time and put you directly into your potential target customers path. It’s a tactic so simple yet barely any businesses use it and that’s “to use Google search exactly as your customers would”.
Creating content on social media can be hard especially when it comes to what to write and why you would write it in the first place. We suggest looking at 4 key points to help you start creating content that your audience would want to see (mainly as it’s all designed with them in mind)
We all know that GDPR will dramatically change most businesses, as the need to follow the new rules will mean a change in tactic for your marketing. If you have been following Luv4 Marketing over the years you’ll know that we have always encourage smaller databases with permission-based contacts as part of the inbound values that we follow.
We all know someone who loves a list so it will come as no surprise that Facebook added this to the endless tools available to you. Facebook believe that by allowing your lists to be seen publically it will spark conversations.
We’re not talking the private lists that you might have created in the past but less personal ones that you are happy to share. Think more ‘5 things to see in New York’ or ’10 restaurants in London’ which inevitably your friends can contribute to by liking, commenting or sharing as normal.
We all want to build our brand fast so that we have more customers than we ever dreamt of but is this realistic?
Building a brand will convert readers into fans and we all know that fans hold the key in getting more sales and better business revenues!
Following the crowd will certainly not help you build a brand fast but instead look to these 8 tactics that will give your audience a better experience than with your competitors: -
Instagram for business is nicely established now and those businesses that are proactive enough to be using it will already be looking at video as a way of getting more hits to their posts.
Posting videos is always highly encouraged but before you blindly post away, try using these 8 pointers and build video marketing that has been very well thought out (it could well be the difference between success and failure of your marketing).
Email marketing is still a major part of marketing your business but with contacts receiving more and more emails it’s time to re-think your plan. Even if you have a 100% organic list with 100% permission you can still struggle to have a healthy open rate if you aren’t planning your emails in advance.
Planning will help you monitor, test and measure what works and what doesn’t to allow you to have the very best ROI when sending emails.
SEO is still the number 1 area that businesses want to conquer when it comes to online marketing. The desire to be on page one because they see the benefits of a customer finding their site first is always pleasing to see, but not all businesses are prepared to invest the energy, time and money needed to ‘play the game’.
For businesses that think SEO companies simply click a button or switch around a few keywords, which couldn’t be further from the truth. The fact is that SEO has to be a continuous tactic regardless if you are number 1 on page 1 or number 4 on page 10.
Spring is here and change is in the air, you may of noticed more light, more sunshine and a general better overall feeling to the month. Take the chance to start spring the right way by investing time into your online accounts to see what the status is of you using them versus not needing them any longer.
Twitter for a business is great, especially at engaging with customers when your product or services hasn’t quite gone to plan. Businesses often have designated customer accounts to allow customers to voice their anger or ask for help (which keeps negativity away from the main account whilst servicing the needs of their customers).
A good example is from the recent ‘Beast From The East’ snowstorm that affected the UK. Storm Emma brought a vast amount of snow and disruption to many towns and cities, but it wasn’t the snow but the ice that caused the chaos. Many pipes were frozen and damaged several main water pipes causing no water for thousands of houses.
We know that Instagram has been making serious progress over the last few years, mainly because it fits the need of today’s readers and with so many different platforms and so many different timelines it’s often nice (just like with a magazine) to flick through images over reading hours of text!
But the one continuous frustration for a business using Instagram is the lack of ‘post to webpage engagement’. As a business promoting your brand is nice, but selling your products is ultimately the reason for being there.
There is no doubt over the years that marketing and especially online marketing has changed. As more and more people change their habits and become more open and social, businesses are finally able to attract mass audiences without the hard sell.
Believe it or not Email Marketing is far from over, it is one of the few outbound methods that still can work, but only if you know how! Email marketing is about recognizing that your end user (the person you are sending to) actually wants the information you are sending them.
There is no doubt that Instagram has increased massively over the years and with Instagram being owned by Facebook it really is time to get on-board. For those new to Instagram this is a social media platform that is based around photos and images which also make great use of the hashtag.
There seems to be a more and more content being produced and savvy businesses are starting to produce great content to a really drilled down targeted audience. Content is a cost of your time and enthusiasm can waver especially as results aren’t what was hoped for in the first place. But what about looking at content that you have already created? The big question is: –
Not In Actual Food But In Social Media!
Social proof is that connection between your products and what others say about them. You can have the best restaurant, the best car, the best mobile phone but the consumer is likely to have reviewed your product in advance and if people are saying negative things about you then sadly you’ll lose the business.
Businesses have always looked to increase their email database as a way of having a continuous marketing list but are the contacts in your list useful to you. It may be ‘impressive’ to see large amounts of contacts but if only a small percentage are responding then of what use are they to you?
LinkedIn is already an established platform for professionals but how do you maximise your time and generate connections that are likely to buy from you? The answer is by creating a LinkedIn Community.