Live Streaming events are popping up everywhere and there is one very simple reason…. Social Media Has Evolved!
Busy timelines have made standing out critical if you want to see success from your campaigns and live streaming can definitely help you to attract your customers . Engagement levels have dropped as there is more choice on platforms to use and more people using the platforms meaning less chance your content will be seen or responded too.
To counteract this; businesses reacted (or evolved) by producing images, when this started to fail they turn to Gifs and video. The pro-active businesses are continuously trying to find new ways to attract their audience and keep engagement levels at high rates, after all engaged customers are more likely to buy your products and services!
And that’s where Live Streaming comes in!
You only have to look at Facebook, Twitter or YouTube to see how powerful it is, outside of the chance to broadcast your business to the world you also have so many more benefits from SEO through to beating the algorithms meaning higher reach than ever before.
Here Are 5 Top Reasons To Live Stream Your Business To Your Audience: –
(1) It Builds Trust
Nothing will build trust faster than being live to the world and showcasing that you are real. Real people are easier to relate to and more believable (making it easier to convert sales).
(2) It’s A New Content Type
Timelines are full of posts and content that isn’t always the most appealing, using live streaming stands out from the crowd and because its video is more attractive to the customer to click.
(3) Low Quality Expected
Your video quality will be excused if it isn’t quite the polished movie that you are used to, Live streams are accepted to be live and unedited so within reason most things go. That said try and pre-empt the scenarios to have the best and most professional stream you can.
(4) It’s Great For Beating The System
Currently as a new marketing tool live streaming is being backed by the platforms and so the usual restrictions on algorithms are lifted to encourage you to use the tool. This means higher reach, impressions and engagement.
(5) It Speeds Up The Process
Video marketing is a lengthy process, from writing scripts to editing (not forgetting the uploading too). Live streaming is a much quicker way of reaching out to your audience on a regular and consistent basis without the need for big productions.
Are You Ready To Start?
For those businesses ready to start live streaming you’ll need to first pick a platform (Periscope, Live.ly, YouNow or Facebook Live for example) and make sure you know all the features, after all practicing will be live! If you really do need to practice offline you could choose to use platforms like Skype or Google Hangout that will at least be private to you.
Make sure you have something worth watching and that you remain professional at all times!