Failure to make key relationships with influential people in your online marketing you could see you missing out on a BIG opportunity!
After years of database abuse from over excitable sales people you’ll understand that the collection of emails to form an awesome database is a somewhat slower process than it was a few years ago. This now means that a potential communication line has been cut, meaning we no longer can talk to our audience as easily, which means less business – right?
Well yes and no! this is bad news for those wishing to mass mail but great news for those who have the time to build up relationships with proper content that the contact wants to receive. Email isn’t the only place to talk to people and help build up your brand, In fact this could be a blessing in disguise as it may well force you to really start to look elsewhere for your marketing needs.
So where do we go next? Turn your attention to other online platforms and other ways of keeping in touch. Thankfully there’s Social Media and when used right, it can be your very best friend!
“Consider relationship building with the right influential people and you might fast-track yourself to the kind of revenues that you’ve only dreamt of!”
Social Media platforms have all got ‘top influential people’, these are the people that have a mass following due to the great content they produce. Influencers have built an army of raving fans all willing to listen and when ready buy with very little persuasion.
One tactic you could and should use on social media is to find influencers and build up key relationships with them. After all wouldn’t you want your content shared with large amounts of people, better still large amounts of the right people!
Here’s 5 Ways To Build Influential People Into Your Online Marketing Plan: –
1. Search Out The Influencers
Thought leaders and influential people turn up everyday on Twitter, how about LinkedIn groups or Facebook groups too? Search the platforms and find your ideal new influencer(s) by creating lists and start reaching out to them.
2. How Can You Help Them?
For any contact to want to work with you (even endorse you), there has to be something in it for them! This includes influential people too, you’ll be able to share their content, like their posts and even recommend your followers to follow them via mentions but what is the next level after this?
3. Keep Building
You’ve invested hours in finding and building the relationship now it’s time to invest in it. A few minutes per week contacting the influential contact is enough to keep you in the mindset but if that’s not bringing in more opportunity try increasing the time to find the balance between awesome and annoying! You can’t call them every minute of the day so find better ways to nurture this relationship. Sharing a post, RT a tweet, mentioning in your content could be all you need to keep the relationship alive.
4. Taking It Up A Gear
Social media is about engagement first, nurturing second, so make a plan once you have found and engaged with your new influential person on how you’re going to nurture the relationship. Have an end goal (more mentions, more followers, share content, sales etc.) then plan to move the influencer from A to B.
5. Sell Yourself
Finally make sure the influential person knows all about you, your brand, your business and what you sell. You could benefit massively from the initial relationship of sharing content, liking each others work etc. but by ensuring the influencer knows all about what you do will ensure that your front of mind when a referral opportunity comes about too.
So Are You Ready To Start?
Relationship building can be a lengthy process but a very rewarding one too, take the time to really think about whom you want to work with (remember they may have thousands of followers but their human just like you!). Follow the simple steps and overtime you’ll see the benefits, either through helping your online accounts to bringing you sales.