We know that most people reading this will NOT have a strategy yet will be getting disappointing results on their social media platforms. The next logical step is to scrap social media from your marketing plan and all because you went in halfhearted in the first instance!
iLove Marketing has created a 14 “things to remember” when writing a strategy.
Give all content a real voice.
Where possible use images and other content that will stand out.
Create posts on a regular basis.
Live up to the brand.
Be on the platforms that your potential customers are on.
Test & Measure all content through Analytics, Bitly etc.
Ask questions on your posts.
Engage your customers.
Use mobile-friendly websites where possible.
Think about social trends.
Be active & responsive.
Highlight promotional events.
Think about the ‘voice’ on all content.
Increase your post frequency.
You need to take time out of your business to plan your social media strategy. Thinking hard about who your customers are, where they would be and what they would want from you. With that in mind you will start to really produce significant and targeted pieces of content that your customers will definitely want to read and respond to.
Taking the time to test and measure your content will also give you an advantage as you will up the efforts on the popular content and reduce time on those not so.
If you take our advice you will start to see an increase in followers and an increase in revenues over a period of time.
If you would like help building a social media strategy contact us today.