We know that most people reading this will NOT have a social media marketing strategy yet will be convinced that social media isn’t for their business after getting string of disappointing results from their time. This could be true for some, it’s certainly feasible that you could have success on certain platforms but without a plan but how would you ever know the opportunities that you have missed?
Plans allow you to test and measure (something you need to do on a weekly basis) to allow you the very best ROI. Failing to plan is planning to fail so even if you decide that you’ll use just one social media platform make sure you have a real reason behind your marketing.
To help you start planning out your social media strategy, we have added 10 of the most forgotten strategies when writing a social media plan below (in no particular order) : –
1 – Give Your Content A Real Voice:
Consider your audience who have a world of content available to them, Take the opportunity to showcase your brand, voice and tone in your content to differentiate yourself from your competitors.
2 – Use Great Images & Other Content That Make You Stand Out On Social Media Platforms:
Timelines tend to be busy so you’ll need to think of ways of getting your content noticed. Images, GIFs and videos will certainly help to do this.
3 – Create Social Media Content On A Regular Basis:
Nothing shows that you’re not online better than outdated content, if you are committing to using a platform then commit to updating it as often as possible. The more you are ‘seen’ the more opportunities you’ll create.
4 – Live Up To The Brand:
Your business online should reflect what your business is like offline, consistency and representing the brand online are very important. You can have differences in your marketing like tone and voice if you feel that it enhances the brand, but don’t make promises online that you can’t replicate offline.
5 – Be On The Social Media Platforms That Your Customers Will Be On:
Sounds simple, but businesses often pick their favourite platforms (usually Facebook & LinkedIn) only to be ignoring their other potential customers. Customers can be on a variety of platforms, so create content and spread out across the platforms testing and measuring titles, images, call to actions and content.
6 – Test & Measure Your Social Media Content:
Without the test and measure stage you won’t know the results of how successful your campaigns have been. Just because your content didn’t ‘trend’ it doesn’t make it unsuccessful. Use tracking platforms like Bitly for example to understand where your content is being received and use the platforms analytics to decide whether it performed against your goal.
7 – Plan For Engagement:
Posting great content is only the start of your marketing, you should also plan for engagement. Engaging with your audience is a great way to build up your brand and build key relationships with potential customers. Listen, respond, ask questions, create polls and offer up top tips and advice and watch your online numbers increase!
8 – Use Mobile-Friendly Web Pages:
Choosing to not use mobile friendly webpages means you’re making your customers work too hard. Stretching screens to read your content isn’t acceptable anymore and will quickly turn off the reader. Think about your viewer and the experience you are giving them. Check the content on all devices ensuring that your key call to actions or important information aren’t always stuck down at the bottom.
9 – Increase Your Social Media Followers/ Subscribers:
As key to planning your content is planning how you’re going to grow your platforms. Posting regular great content will obviously help but what other ways will you look to add more key targets? The more followers or subscribers you have the more contacts that will potentially listen, read or respond to your marketing increasing your sales opportunities.
10 – Don’t Forget Your Call To Actions:
Writing content is great for building brand, but not extending your customers journey into potential sales through call to actions will damage your ROI. Adding links into your content allows the customer the opportunity to click through should they wish too. These links should land on key webpages or well created landing pages that entice your potential customer to proceed with your desired action. It could be data capture or to purchase for example but without adding call to actions they would have never got to this part of the process.
You need to take time out of your business to plan your social media strategy. Thinking hard about who your customers are, where they would be and what they would want from you. With that in mind you will start to really produce significant and targeted pieces of content that your customers will definitely want to read and respond to.
Taking the time to test and measure your content will also give you an advantage as you will up the efforts on the popular content and reduce time on those not so popular. If you have taken time to make great content it makes sense to look at how it performed and learn from each piece. Try different times, titles, platforms and call to actions for example until you are 100% confident about your marketing piece.
So Are You Ready To Start?
Online Marketing plans change on a regular interval as the needs of you business changes, always make time to market your business especially when you are busy (the one time most businesses stop marketing). Start as you mean to go on by being realistic with the amount of content you can produce and the amount of platforms you’ll use it for. There are millions of potential customers online if you can make the time to create great content, engage and nurture the relationship until they are ready to buy!